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Right about now, your summer must be slowly winding down and you’re getting ready to get back into the trenches and create that “buzz” about your business.

To be successful, your marketing strategy should include a couple of fundamental marketing tools that generate traffic to your door.

Our Top 5 Marketing Tools that every business should have:

1. Logo: – Your logo is one of the most important marketing tools there is and is the foundation for all marketing material. It is a powerful, non-verbal cue that is your customer’s initial impression of your business.
2. Website: – Your potential customers are using the internet to find products and services – even at the local level! Keep yourself in the game with a website that is:  visually appealing, search engine optimized, easy for the customer to use and easy for you to update!
3.  Brand Standards: – Your message should be consistent – both how it’s seen and how it’s said. Brand standards ensure consistency in the details. It ensures credibility, trust and recognition of your business.
4.  Signage: – Your signage needs to capture someone’s attention and get them to act in a split second. Whether it’s a banner-up for a conference, a display booth for a tradeshow, or billboard along the highway; your signage must be visually strong, clear in its message, and reflects your brand/business. – Sound familiar?
5.  Ads: – Your ads should reflect your business’ image and brand (Tool# 3); whether your ads a radio spots, a banners on website or a traditional print ad for newspaper/magazine. The message should be clear, appealing and drive potential customers to your website (Tools# 2) and your door.

With these Top 5 Marketing Tools, you have the fundamentals to marketing your business; generating new customers and instilling confidence in your current customers.

If you need help with any of these tools or if you are not sure where to begin, make an appointment with Jessica for a free consultation – call 705-949-3198 or email jessica@fuzednotions.com. Fuzednotions can help you!

The Sault Ste. Marie Innovation Centre (SSMIC) is one of Algoma District’s most ardent advocates of businesses in the fields of IT, science and knowledge.

SSMIC came to us with a request to “freshen up” their sign; to communicate to all that businesses based in IT, science or knowledge have support here in the Algoma District.

The sign we designed is inside the terminal at the Sault Ste. Marie Airport. It announces to all – newcomers and returnees alike – that innovative businesses in IT, science and knowledge thrive here in Algoma and new business are welcome.

Next time you’re out at the airport – check it out and let us know how we did!

Finally! You can keep up-to-date on all the happenings at Fuzednotions via Facebook! YA

We’ve been so busy helping others that we forgot about ourselves. We blocked off some time and did some much needed work.

We built ourselves an awesome website (doesn’t it look fantastic) and created a Fuzednotions Facebook fan page. We’ve been meaning to sign up for awhile now, but it just got put to the bottom of our TO DO List.

Now you can choose the best way for you to keep tabs on us – website, twitter, Facebook, email – or the old fashion way … give us a call … 705-949-3198!

Time to put on our party hats! We have more stuff to celebrate. **Drum Roll**

Darren Jorgenson of Molly Media Studios (mollymediastudios.com) and Fuzednotions have just won the award for “Best Website of the Year” at the SSMARt Innovation Awards on June 17, 2010. Molly Media studios is a local videographer who has been doing corporate videos for organizations such as Northern Credit Union to Essar Steel. Darren wanted to create a corporate identity that reflected his business, his sense of humor, and his dog “Molly”. Fuzednotions created a website that incorporated funny animation and text that truly represents Darren character. Go check out some of his award winning videos and send him a “Congratulations” email at molly@mollymediastudios.com

Our poor old website…

We had to file her away today. She was creative and fun. Remember the big twitter bird with Justin’s bowler hat on it? Ah, fond memories.

If you passed by the office this week you might hear the sound of happy clapping hands (aka Jess) and “ohs and ahs”. Fuzednotions staff has launched their new updated website. We’ve installed some really neat website tools like a jQuery slider, Lightbox, and a really easy to use Content Management System. This way everyone can update the website easily without needing a 3 year diploma in programming. **Confetti is thrown and everyone rejoices…Wohoo!**